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One of the most valuable survey tools to help understand your donors is motivational questions. These types of questions get to the heart of what motivates your donors to contribute to your organization and other causes. Rather than asking about basic preferences, motivation questions tap into your donors' emotional and psychological inclinations and underlying sense of fulfillment associated with certain actions.
Generally used for employee satisfaction surveys, motivational questions can also be utilized by donor-based organizations to generate a deeper understanding of the social, political, and possibly religious convictions of their donor base. Ultimately, these insights could help organizations better serve the interests of their donors and spur more activism and involvement around their primary mission.
Here is a good article that describes the internal motivations of donors that motivational survey questions seek to measure and how non-profits can help actualize these donor motivations. If you are curious about how motivational questions might relate to your organization, please feel free to contact us.